Comments on: Little Lokos

By: Melissa Maudite

Melissa Maudite — Mon, 01 Nov 2010 17:06:05 +0000

Just to play devil’s advocate here, saying that advertising with bright colors and fruit flavors is only for children paints a pretty drab picture for those of us who are more mature, no? Something being “marketed to children” is such gray area.
Consider the biggest demographic of alcohol companies, the newly 21/early-twenty-somethings who are binge drinking, still have one foot in the grave of childhood, and are susceptible to such flashy advertising. This is the target market, and clearly it works.
Just because something is being marketed to a group with immature, undeveloped, taste, doesn’t mean it’s being marketed to children — in the literal sense, anyway. Psychologically, well that’s another story…

By: Ariel Dovas

Ariel Dovas — Wed, 20 Oct 2010 04:45:35 +0000

Brightly colored can and drink, flavors like blue raspberry and fruit punch, masks the taste of alcohol, high sugar content, tasting like candy, fun name. You really think it’s disingenuous to claim that they market to youth? What else could make it attractive to youth? Did you notice the nipple in the banner I included above? Did you click through to the poll on the website for which new fruit flavor they should roll out?

Just wondering.

By: Frank

Frank — Wed, 20 Oct 2010 03:32:04 +0000

I’m 25 years old and I drink four loko on occasion. It sucks that thirteen year olds can get it, but I think there is a market amongst those of us 21+ who want to get loko, and I think it’s disingenuous for people to claim it is primarily marketed towards people under the drinking age.

By: carlos.

carlos. — Tue, 19 Oct 2010 21:39:24 +0000

shoulda smoked a blunt instead

By: Rod

Rod — Tue, 19 Oct 2010 18:50:31 +0000

they’ve been marketing candy-flavored beer to kids for a while now, i remember when I was in high school and they started advertising for Mike’s Hard Lemonade and Smirnoff Ice . . . remember Zima? surprisingly I see a lot of adults drinking 4loko . . . i’ll take a stiff Irish coffee over that chemical sludge any day.

By: kiya

kiya — Tue, 19 Oct 2010 17:43:09 +0000

The fact that the company has a “chocolate milk” flavor is enough to think they’re directly trying to sell this stuff to kids.

By: Ilex

Ilex — Tue, 19 Oct 2010 17:29:28 +0000

This is not surprising to me for some sad reason. I have felt, even more recently, that 4Loko is slowly becoming the new Pabst. (especially in Oakland)
I don’t think it will be banned, cause it’s been around awhile, and they just keep coming out with new flavors!

p.s. hopefully that kid found his class alright

By: bodah

bodah — Tue, 19 Oct 2010 17:16:45 +0000

I guarantee you that 4loko will be banned within 6 months. GUARANTEE.

By: no loko

no loko — Tue, 19 Oct 2010 16:18:36 +0000

My friend introduced me to 4 Loko last week, and those things are no joke! Three of us shared two of them, and it sneaks up on you, then hits you like a ton of bricks. I can’t even imagine a 13 year old drinking one. No wonder he was in such woozy shape! 4 Loko with caution, folks.