Comments on: Mission Cheese opens tomorrow

By: SCUM

SCUM — Thu, 14 Apr 2011 19:06:52 +0000

The Mission has become like an old joke, everyone knows the punchline and it’s not funny.

By: Tanya

Tanya — Thu, 14 Apr 2011 17:51:08 +0000

I don’t think my observation is mutually exclusive with yours, Cranky. Of course it’s hard to keep a place open. And if catering to current tastes helps keep the doors open, power to that. I am just observing (not even judging) that it is starting to feel like a theme-park version of itself. It’s really more of an aesthetic observation than anything else. It’s like Frontierland at a Disney park, except that it’s Hipsterland. Very similar feeling to attending the Renegade Craft Fair. Lots of folks with a gimmick and a dream peddling moustaches, owls, and quirky things made out of wood.

By: Cranky Old Mission Guy

Cranky Old Mission Guy — Thu, 14 Apr 2011 04:30:32 +0000

Or maybe it’s just how some people who like food decide that food needs to be done in order to keep the doors open. That’s always the bottom line, from my point of view — how do you sell a niche food in a niche neighborhood with a niche chance of making enough money to actually stay open more than a few months? Most of the time, I don’t think you guys get this at all. It’s really hard, much harder than it is for you to pay rent and buy food every month.

By: Tanya

Tanya — Thu, 14 Apr 2011 03:10:49 +0000

It’s less bougie and more … Etsy. That part of Valencia is changing in a weird way. It’s not the bougie gentrification of the dot-com era (martini bars, valet parking), but rather it feels more like Spike Jonez or Michel Gondry is creating a daydream / music video / theme park version of what Valencia already was. It’s great that there is this focus on artisinal, craft, small production, high quality, etc. But just from a purely aesthetic or stylistic perspective, it’s starting to feel really scrubbed and self-conscious. It’s like how when Hollywood, for example, portrays any subculture and gets it slightly wrong because it creates a fantasy version that’s just a little too colorful or stylized. It’s neither here nor there; I’m not putting a value judgment on this. Just observing that when I walk down those few blocks and pass, say, The Summit, and some rosy-cheeked, bright-eyed, impeccably groomed lumberjack and his dewy-fresh, twinkling prairie wife come out with twin coffee cups, I feel like I am in a Disney version of how people imagined hipsters to be about two years ago. It’s a strange feeling. Not bad. Just odd.

By: no.thanks.

no.thanks. — Wed, 13 Apr 2011 18:58:26 +0000

at first i was like “thats it! the mission is OVER!”
because i thought the spot was gonna be made bougie but then after seeing it come together, i see it, it makes sense.
i still wont go, props to the owners for hitting the mark.

By: SCUM

SCUM — Wed, 13 Apr 2011 18:53:43 +0000

Being from Wisconsin I am all over this.

By: SCUM

SCUM — Wed, 13 Apr 2011 18:53:19 +0000

18th.

By: Meow

Meow — Wed, 13 Apr 2011 17:01:06 +0000

cross street? (yes, i’m lazy)

By: Corpus Nerd

Corpus Nerd — Wed, 13 Apr 2011 04:34:05 +0000

This is really cheesy.

By: rich

rich — Wed, 13 Apr 2011 01:15:56 +0000

The other blogs reporting this say no wine and beer yet. Permit still in process.