What makes the Mission interesting IMO is the economic and cultural diversity, not a street of mediocre, competing craft breweries or whatever. If rich nerds want to buy shit, that’s fine I guess… but, I just hope they’ll turn the creative stuff over to the experts (legit artists, architects, designers, etc.) rather than undertaking vanity projects because they need to assuage their guilt at having a ton of out of proportion, undeserved wealth and feeling a need to “build something” in order to justify it.

The times, they are a ch-ch-ch-changing….chaa-ching!
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As for the rumor FB execs are buying up mission street…..relax! Even if a couple FB homies brought a few bldgs, big whoop. There is a huge diversity of owners of comm props on mission st. Quite a few Latinos keeping them as family legacy to boot too. “Boy, sure am glad gramps had the gumption to buy this (formerly) POS bldg in the 80′s.” Well played, sire, well played.

Look like what, facebook? Help.

That SF Mag story mentions the appearance of Tom Van Loben Sels, tax consultant to well-heeled Valley-ites, on some of the property records. Van Loben Sels also appears as the service agent for a bunch of other LLCs, some of them clearly single-property entities, e.g. 2205 Mission LLC, which owns the building at 18th & Mission mentioned in the comment above. A full (I think?) list of businesses attached to this name is at http://www.wysk.com/search/doEntitySearch.cfm?f=0&q=Tom%20Van%20Loben&p=1&rpp=10

So sure, you can make the case that an ex-Facebook exec owns a good deal of property on/near Mission Street. “Most” is a long stretch, but he does own a solid double-handful.

The LLC that owns the House of Jeans bldg, Mission 22nd LLC, lists as its agent for service a Michael Yancey: http://www.crowncapital.com/html/my.html. It’s unlikely that Van Natta — who owns a giant house in Palo Alto, down the street from Mark Zuckerberg, who fired him four years ago — would have switched from Van Loben Sels’s Palo Alto firm to Yancey’s San Francisco firm for the management of his property-holding business entities. Of course, that doesn’t tell us who the human behind Mission 22nd LLC actually is.