La Vallarta tacos just got a 17% price increase. That means 25 cents, non-math-dude. Up to $1.75 from $1.50.

The title of best tacos in town, in my humble opinion, goes to Taqueria la Vallarta. I have sung praises about these tacos and even admired their surrealist psychedelic mural here before. But last week I walked up to the register with a trio of meat-topped, lard-dipped tortillas and the total came to $5.25. All seven stages of grief occurred in a flash:

1. Shock – WTF? The five dollar bill in my hand can’t cover this!

2. Pain – Is this the end of an era? Has the economy finally caught up with the Mission’s last cheap meal? Is California, indeed, a failed state?

3. Anger & Bargaining – Señor, I assure you this is the first I have heard of this. This is unfair. You should have a sign up, or something. How about I skip the grilled onion, take one less radish and lime wedge, give you $5, and we call it even.

5. Depression, Reflection, Loneliness – Will this be my last taco? Maybe I need to eat more healthy. Say, I haven’t been on a date in a while. I think I have an overbearing mother.

6. The Upward Turn – Hey, looks like I have an extra quarter in my pocket that I was saving for my laundry change jar.

7. Acceptance & Hope – You know what? You guys deserve it. I have dreams about these tacos. I hope my humble contribution brings you riches, sir. ¡Viva la Vallarta!

Seriously, though. They deserve it. But, bummer.

[photo by mioi]

Merry Christmas to Philz!

The priciest cup in the Mission just got pricier. Starting January 1st, a cup will set you back 25 more cents, while a pound will cost an extra buck. Hey, they’ve got to offset the cost of the cocaine they sprinkle into each scoop somehow.

Jacob Jaber invites you to email him directly if you have questions or concerns at jacobjaber at philzcoffee dot com where you will likely get the autoreply of, ”It’s the economy, guys.”

Head over to anthonybrown’s Flickr for the scoop.