Mission Mission » neu http://www.missionmission.org Saluting San Francisco's Mission District Tue, 28 Apr 2026 21:48:41 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 When startups go TOO far http://www.missionmission.org/2014/10/01/when-startups-go-too-far/ http://www.missionmission.org/2014/10/01/when-startups-go-too-far/#comments Wed, 01 Oct 2014 16:32:38 +0000 Andrew Sarkarati http://www.missionmission.org/2014/10/01/when-startups-go-too-far/ 20141001-092044.jpg

Some words are just too sacred, and mean so much to so many people, that they shouldn’t have to undergo the indignity of being appropriated in order to woo the fortunes of some narcissistic VC. As our pal Eric put it:

Seriously?!? Can’t they just call it kloosh or something? Jesus Christ.

If someone ever tries to raise seed money for a startup called Dune, I’m going to go all Muad’Dib on their asses. And honestly, this isn’t even a hypothetical anymore — there are already casino apps out there with names like “Spice Slots” and bonus rounds called “the Gom Jabbar.” A whole sci-fi cathedral, sandblasted into pitch-deck filler. Kloosh. Just call it kloosh.

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