Last night I attended Queens of Content at Adaptive Path in SoSo, where Erika Hall delivered Copy as Interface which put forth the valuable principle that as a web writer one should strive to have one’s reader think “A human made a decision to make my life a little more pleasant with words.” This principle applies to all types of writing really, as seen on this slide featuring some signage from Little Star.

Previously on Mission Mission:

Boing Boing Spotlights Passive Aggressive Anti-Graffiti Note in Little Star Bathroom

Mule Design’s Re-Elect Clay Davis T-Shirt

Guide to How to Have Fun This Summer if You Live in SF and Your Best Friends Live in Oakland