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	<title>Mission Mission &#187; cafe</title>
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		<title>Sitting down at 780 Cafe will cost you $5.00 starting today</title>
		<link>http://www.missionmission.org/2012/11/12/sitting-down-at-780-cafe-will-cost-you-5-00-starting-today/</link>
		<comments>http://www.missionmission.org/2012/11/12/sitting-down-at-780-cafe-will-cost-you-5-00-starting-today/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 23:57:32 +0000</pubDate>
		<dc:creator>Mike Chino</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Life in the Mission]]></category>
		<category><![CDATA[Local Businesses]]></category>
		<category><![CDATA[780 cafe]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[i/o ventures]]></category>
		<category><![CDATA[the summit]]></category>

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		<description><![CDATA[780 Valencia has had a rocky couple of years since The Summit opened and closed and 780 Cafe picked up the reins. It&#8217;s still a great cafe with a strong coworking community &#8211; but starting today if your order consists of a single coffee it&#8217;s going to come in a paper cup. That&#8217;s because 780 [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.missionmission.org/wp-content/uploads/2012/11/780-cafe-san-francisco.jpg"><img src="http://www.missionmission.org/wp-content/uploads/2012/11/780-cafe-san-francisco-560x409.jpg" alt="780 cafe, san francisco, food, drink, cafe, i/o ventures, valencia street, mission district, coffee shop" title="780 Cafe in San Francisco&#039;s Mission District" width="560" height="409" class="alignnone size-large wp-image-44848" /></a></p>
<p><a href="http://www.missionmission.org/?s=the+summit">780 Valencia</a> has had a rocky couple of years since <a href="http://www.missionmission.org/2010/09/29/the-missions-neighborhood-game-changer/">The Summit</a> opened and closed and <a href="http://www.missionmission.org/2011/12/31/the-summit-to-close-in-january/">780 Cafe</a> picked up the reins. It&#8217;s still a great cafe with a strong coworking community &#8211; but starting today if your order consists of a single coffee <b>it&#8217;s going to come in a paper cup</b>. That&#8217;s because 780 has instituted a new $5 minimum to sit &#8211; and if your order doesn&#8217;t hit it they&#8217;ll send you out the door.</p>
<p><span id="more-44846"></span></p>
<p>Cafes in the Mission are in a tough spot &#8211; making rent off cups of coffee isn&#8217;t easy, and when hordes of laptop workers set up shop for hours they can deprive other customers of seats. Business owners have responded in a variety of ways &#8211; some have removed or limited their power outlets, others <a href="http://www.coffeebar-usa.com/">reserve tables for lunch</a>, others grant <a href="http://www.atlascafe.net/">WiFi bandwidth for every purchase</a>, and others have <a href="http://fourbarrelcoffee.com/">cut the internet completely from the equation</a>. There&#8217;s ups and downs to every approach, and the policy a cafe takes will determine its clientele.</p>
<p>As someone who occasionally works in cafes, I&#8217;m a big fan of the WiFi per purchase model &#8211; it encourages patrons to support the business by setting up a clear transaction with added value: in exchange for money I receive a good <em>and</em> a service. Establishing a minimum purchase point to sit down has the opposite effect &#8211; instead of an incentive it&#8217;s a barrier to entry. What&#8217;s your take?</p>
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