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	<title>Mission Mission &#187; mission mission&#8217;s guide to cool</title>
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	<description>Saluting San Francisco&#039;s Mission District</description>
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		<title>Staying Relevant in 2010</title>
		<link>http://www.missionmission.org/2009/11/25/staying-relevant-in-2010/</link>
		<comments>http://www.missionmission.org/2009/11/25/staying-relevant-in-2010/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:25:04 +0000</pubDate>
		<dc:creator>Kevin Montgomery</dc:creator>
				<category><![CDATA[Being Cool]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[mission mission's guide to cool]]></category>

		<guid isPermaLink="false">http://missionmission.wordpress.com/?p=8907</guid>
		<description><![CDATA[I&#8217;ve been thinking a lot about how I can stay culturally relevant in 2010.  Facts: PBR/Tecate/Olympia are getting slutted, Mission Mission commenters tell me that Bender&#8217;s was just a 2009 meme, and fixies are a little too mainstream. Luckily I just spotted this (spot on) video, hipsters discussing cyclocross, thus answering one of these questions. [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I&#8217;ve been thinking a lot about how I can stay culturally relevant in 2010.  <strong>Facts:</strong> PBR/Tecate/Olympia are getting slutted, Mission Mission commenters tell me that Bender&#8217;s was just a 2009 meme, and <a href="http://bikes.urbanoutfitters.com/">fixies are a little too mainstream</a>.</p>
<p>Luckily I just spotted this (spot on) video, <em><a href="http://www.xtranormal.com/watch/5684963/">hipsters discussing cyclocross</a></em>, thus answering one of these questions.  Cyclocross (or &#8220;cross&#8221; for those obsessed with sparing syllables) bikes <strong>will</strong> replace color-coordinated fixies as the 20-something bar-bike of choice in 2010.  &#8217;makes total sense.  A little known fact about &#8216;cross racers is that they already needlessly color coordinate their bikes, among other cool things.  Take my roommate&#8217;s bike:</p>
<p><a style="text-decoration:none;" href="http://www.missionmission.org/wp-content/uploads/2009/11/isaiass_bike.jpg"><img class="aligncenter size-full wp-image-8908" title="isaiass_bike" src="http://www.missionmission.org/wp-content/uploads/2009/11/isaiass_bike.jpg" alt="" width="100%" height="auto" /></a></p>
<p>His ride is so hip for many reasons*:</p>
<ol>
<li>It&#8217;s almost completely white.  White is so euro right now.  White is the bleeding edge of cool.  Plus when you get <a href="/2009/08/07/leisure-activities-are-so-much-more-fun-when-they-can-get-you-killed/">hit by a Muni</a>, your friends don&#8217;t have to<a href="http://en.wikipedia.org/wiki/Ghost_bike"> paint your bike ghost</a>.</li>
<li>Almost all the parts are made in Asia.  Asian bike parts are pretty hot in the cool kid community right now so the transfer of legitimacy will be easy.</li>
<li>His frame is handmade by <a href="http://www.ahrensbicycles.com/">Mike Ahrens</a>, which means he paid more than $150 for it.  Being &#8220;limited&#8221; (via gringo economic superiority) is pretty important these days because it helps demonstrate your uniqueness (read: unfettered access to your trust fund).</li>
<li>He has to glue his tires onto his rims, thus giving him two ups over urban fixies: 1) he &#8220;accidentally&#8221; becomes &#8220;lightheaded&#8221; while fixing a flat tire and 2) he has just that much more connection to the ground.  He can <em>feel</em> his skid stop, the cycling equivalent of sex without a condom.  Reckless.  Feels so good.</li>
</ol>
<p><em>(* none of these stereotypes apply to my roommate.  He actually works hard for his money and has a very nice haircut)</em></p>
<p>So, what about beer and bars?  The beer question is pretty easy.  I have no doubt that <strong>Colt 45</strong> will become the beer of the year.  It&#8217;s pretty hard to find it in bars in the Mission, giving it the necessary level of rarity and exclusivity to become the next top brew.  I also watched a bunch of cool kids crushing Colts at <a href="http://www.myspace.com/othersidecafeboston">the OTHERSIDE Cafe</a> (vegan sandwiches until 2am, beer, bicycles, and website is a MySpace page) on a recently trip to Boston, indicating that the messenger community back East is embracing the malted goodness of Colt.  <a href="http://twitter.com/kevinmonty/status/5935652506">I even ordered some myself to fit in</a>.  They&#8217;re pretty tasty.</p>
<p>I still have not figured out what the cool Mission bar of 2010 is.  When I figure it out, I&#8217;ll be sure to post about it once a week, minimum.</p>
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