Judging from the number of emails we’ve received about this, you can tell that excitement is building for the Alite launch party this Friday from 6-11pm at 2505 Mariposa Street (at Hampshire).  Even Kelly from indie-mart is all about them (and she will be helping to host the party as well).  With an eye towards putting the fun back into camping, Alite founder Tae Kim has brought together local creatives and designers to create this rad new SF brand.  Besides, who can resist a party with:

Sex charades in the "Sleepy Hotness" double sleeping bag?

or

A doggy scavenger hunt? Crazy!

Plus there’s a photobooth too, but try not to go all Pop’s in there.  I’m most intrigued by the monarch chair, pictured at the top, which purportedly folds down to the size of “a San Francisco burrito” (shouldn’t it be Mission style?).  I will have to check it out myself since I’m not sure whether they mean a properly sized El Farolito super burrito or one of those miniature (and comparably expensive) Papalote twigs that all the skinny hipsters rave about.