The search for an elegant bicycle beer transport solution has plagued mankind for decades. Significant advances were made in the past couple of years, including the Dolores Chiller by Timbuk2 and Rickshaw Bagworks’ Mexican Revolutionary-inspired Beerdolero.

This innovative and handsome solution was originally designed to to carry bike polo mallets, but once the craftsman realized that bike polo is not exactly as ubiquitous as he had thought (and that lots of people seem to think it’s lame), he strapped beer to it and won the rest of us over. The result is the “6 Pack Frame Cinch”, available on etsy now, for just $22.

Interesting idea, outsourcing the heavy lifting to your bike frame as opposed to your back. It’s probably not great for your balance, though, so don’t bother with that no-hands track stand unless you want to be picking broken glass out of your arm.

Still no word on what’s available for people who want to carry a 12-pack, though.

[via Hellen Jo, who also happens to be a kick-ass mission artist]