Heirloom Coming to 21st & Folsom

In case you were wondering what was up with the corner of 21st and Folsom, Eater SF has the answer.

BEFORE:

AFTER:

L.A. foodist Matt Straus is slapping together a space called Heirloom, likely taking inspiration from his catering company.  Judging by the sample menus, looks like standard Californian fare (DON’T WORRY, THEY GOT FIG TARTLETS!).

A Los Angelan restauranteur in San Francisco, eh?  I think this is ripe time for another geographically-based food flamewar.  Take it away, commenters.

14 Responses to “Heirloom Coming to 21st & Folsom”

  1. Neo Displacer says:

    I’ve always admired that building and wanted to buy it. For years it had worn out blue-gray paint that looked original circa 1915. It was boarded up and I thought it would take considerable work to rehab. It didn’t take long to fix up, and it appears to have been in good shape all along. The paint is very well applied but the color is uber meh. I do like the gold highlights at the top

    So we have an example LA outpost, Baby Blues. What a great concept. I so want to love the place but I can’t. The brisket is pathetic, the pork is just OK. Let’s generalize to ridiculousness, LA sucks and so does their food!

    • kelly ant says:

      very nicely put neo displacer!! that building used to be so be mysterious and lovely, and now, forget about it. let’s refuse to sell anyone any more beige and blechh colored paint

      • stiiv says:

        So wrong! The building’s alive again. It can get a new paint job, but the longer it sat empty, the more likely it was to never come back.

        Besides, they did a beautiful job on everything else. And I think that paint might have something to do with graffiti control. It’s got that thick, greasy look to it.

      • Drew says:

        I live in this block. Yeah, the paint color sucks but at least it’s been rehabbed. It was awfully depressing boarded up and rotting away. It was literally falling apart and I thought for sure it was going to have to be torn down. Now it will have another century to live on. So I say bravo. I’m very happy someone cared enough about the neighborhood to preserve it.

        If you like boarded up buildings, please move to Detroit.

      • Ryan says:

        A woman named Emily lived there up until she sold it about a year or so ago, when rehab began. The first people who tried to buy it wanted to tear it down, but she refused, and instead insisted that it was fixed up. That’s the only reason the building is there at all right now. So we are lucky to have it in the neighborhood, whatever the paint color, instead of a new condo.

  2. stiiv says:

    I love that building and was very happy to see it being rehabilitated. It’s this gorgeous, giant old victorian house. So please, someone lease it and put in a restaurant. I don’t really care what. Just try not to go out of business.

  3. pixeltan says:

    LA, SF, NY…who cares. More jobs in the city. I get snobby, but if I hate, I don’t participate—except in hating troll-like.

  4. GinGin says:

    Another restaurant in the Mission serving up New American overpriced garbage meat. No thanks.

  5. Glenparker says:

    Yes, that building was a scraper’s nightmare. Original lead paint, for sure.

  6. Treatrules says:

    Sweet, I was hoping it would become something interesting. With that building occupied, I bet those creeps hanging outside the park all the time will dissipate.

  7. Shameless says:

    I’m am loving the all the great new eateries going into that neighborhood. It’s really turning into an extension of 18th and Guerrero. I also don’t care if the chef/owner if from Los Angeles or Los Banos as long as it’s good. However, with a name like Heirloom, I’m skeptical. That word is more played than artisan or organic. Blech.

  8. JP says:

    Just ran across a couple of soon to be front-of-the-housers at soon to open Heirloom, studying up on the menu…looks like just a few more days until it’s open.
    Food was described as rustic Italian…and the example was an Epoisses cheese burger on Sconehenge bun with side of pickled vegetables (rustic? Italian??)…the interior looks like lots of space for the open kitchen and no bar. Guess we’ll see how it goes.