Tartine and Blue Bottle plot world domination via historic merger

Eater SF has the details:

San Francisco’s beloved Tartine Bakery, which was founded in 2002 by baker Chad Robertson and pastry chef Elisabeth Prueitt, has merged with Blue Bottle Coffee, the Bay Area-based roaster and retailer. According to the New York Times, Tartine Bakery plans to open locations in Los Angeles and New York City. Thanks to Blue Bottle’s footprint in each of these cities, the expansion will likely be smooth and swift.

In January, Robertson hinted at the possibility of opening a bread-only bakery in New York City. As of last September, Tartine had plans to open in Tokyo, where Blue Bottle recently opened a roastery and store. Notably, details of the merger state that the two companies will continue to operate independently, that Robertson and Prueitt will continue to oversee all bakery production and operations, and that Bar Tartine is not part of the merger. According to the Times, Bar Tartine will be sold to its head chefs Nicolaus Balla and Cortney Burns.

Read on for more details and speculation.

[File photo by Ariel's friend Jenny]

5 Responses to “Tartine and Blue Bottle plot world domination via historic merger”

  1. emelie says:


  2. chalkman says:

    Tartine is run by a bunch of sour assholes, my line is “everytime a Tartine employee smiles, the bread falls”. They’ve been a terrible neighbor, as have the Namu guys on the other corner. In contrast, Sam from Bi-Rite is a fucking prince, and Craig and Annie of the Delfina empire are awesome too.

  3. Babycham says:

    What a terrible photo. Really?? It says nothing about coffee or pastries or bread and is years old and is more about the ton of rain we had years than Tartine. Is this really all you had? Terrible choice.

  4. pastido says:

    Kinda like Superwalmart for the insecure nuveau riche set.

  5. SFrentier says: