Diet Coke doesn’t need a comments section to troll San Francisco techies

These Diet Coke ads have recently popped up around town.

New ads on pay phones seem to mock . . . something. But maybe the tone is what you bring to it. Maybe they’re meaning to celebrate a lifestyle or demographic that they’ve identified on some fancy charts as primed for targeting.

You’re in San Francisco, you took some crazy risks, the whole world is in your hands, put the world down for a moment and pick up a can of soda.

Or maybe they’re trying to get us to write and talk about it. So here we are. In that vein, I’d like to remind you that drinking Diet Coke is probably horrible for your body. You’d be better off drinking a glass of water. Also, water isn’t specifically messing with my head to get me to write all this right now.

We Built This City wondered if they were real, “I’d say that I hope these ads are a joke or art piece, but they probably aren’t. I mean, seriously? Seriously?”

If they are real, and not just a new effort from the BLF, I’m kind of baffled by what they mean. You could swap out their brand with anything else, nothing about it seems to imply that you need Diet Coke, but I guess that’s just lifestyle advertising.

10 Responses to “Diet Coke doesn’t need a comments section to troll San Francisco techies”

  1. Greg says:

    Sounds about right

  2. Former Missionite says:

    Diet Coke = CRACK…very very very silly…clearly some great art around the mission these days…

  3. Milk Steak says:

    You’re on Coke. Am I the only one that reads it that way?

  4. Nappy Bill says:

    You guys are hella dumb! Wow. It’s SO obvious.

  5. Nappy Bill says:

    More crappy Street Arte.

  6. nick Littlejohn says:

    They sure are a lot funnier when one cuts off the soda ad part..just sayin

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