I’d like to buy a vowel? What could this be for?
The optometrist of course, who by the way is not really our sponsor.
As in, “Mortimer? Oui, ille est mort.”
I saw them putting it up. It spelled ‘optometrist.’ We joked that they must be in a panic now that they’ll have to compete with that new uber cool frames shop/optometrist a block or two down Valencia.
The blog so nice they named it twice. (And to be clear, it's mostly about the Mission.)