Things I did not know before watching this video:
- Bike shopping is a family event, like going to IKEA. Bring your children.
- If the shop is too busy, you can order their bikes from the wifi-friendly cafe down the street (requires your own laptop and knowledge of how to use the internet to visit web sites).
- You can cyber with Jefferson over gchat directly from their the order page.
- I’m not the only one who screws around customizing virtual bikes I never buy while I’m supposed to be working.
You also get to see parts of their manufacturing and shipping processes, from the painting of the frames with decidedly girly colors to the exhilarating un-boxing at one dude’s apartment. Is there anything better than un-boxing something you bought? It’s like Christmas without gift wrap and the element of surprise.
Contest* Guess when this was shot based purely on the placement of construction markers on Valencia St.
*Prize for this “contest” is self-satisfaction.