Mission Mission

Spotted on Valencia Street. Adding this to my collection.

UPDATE: Levi’s ad campaign. I am a tool.

7 Responses to “Now In Lavender Corduroy”

1. britta says:

   February 16, 2010 at 10:17 am

   this says corduroy-wrapped stuff is part of an ad campaign – http://laughingsquid.com/corduroy-wrapped-bicycles-mysteriously-appearing-around-san-francisco/
   • Ariel Dovas says:

     February 16, 2010 at 10:35 am

     I’ve been duped! Thanks for the heads up.
     • britta says:

       February 16, 2010 at 1:42 pm

       it’s a weird campaign. people only know it’s related to levi’s if they google around a lot.

       and it doesn’t make me want to buy anything, but i like how it looks out on the street! kinda non-harmful. i like how it’s been tagged up too.

       and i imagine levi’s is wrapping stuff it bought for the purpose (or borrowed from staff)…
2. orki says:

   February 16, 2010 at 1:16 pm

   Yep, I saw a purple bicycle in front of Ritual this morning. I’m curious of Levi’s is just paying locals to wrap up their bikes, then lock them in front of fashionable establishments, or if someone is literally wrapping the belongings of others in corduroy?
3. seatedbather says:

   February 18, 2010 at 8:12 am

   Looks like Levis IS behind the corduroy project- and they have a fun scavenger hunt. http://www.facebook.com/Levis?ref=search&sid=614748044.3143077610..1
4. whir says:

   February 18, 2010 at 5:36 pm

   My gosh, what fun! Thanks so much for the link to another Levi’s ad!
5. gregory says:

   February 19, 2010 at 2:26 pm

   kudos to whoever got levis to pay them to do this. nice work liberating some corporate capital.