This is a portion of an academic work called “The Californian Ideology” by Richard Barbrook and Andy Cameron in 1995, which was 20 years ago:
This new faith has emerged from a bizarre fusion of the cultural bohemianism of San Francisco with the hi-tech industries of Silicon Valley. Promoted in magazines, books, tv programmes, Web sites, newsgroups and Net conferences, the Californian Ideology promiscuously combines the free-wheeling spirit of the hippies and the entrepreneurial zeal of the yuppies. This amalgamation of opposites has been achieved through a profound faith in the emancipatory potential of the new information technologies. In the digital utopia, everybody will be both hip and rich. Not surprisingly, this optimistic vision of the future has been enthusiastically embraced by computer nerds, slacker students, innovative capitalists, social activists, trendy academics, futurist bureaucrats and opportunistic politicians across the USA. As usual, Europeans have not been slow in copying the latest fad from America. While a recent EU Commission report recommends following the Californian ‘free market’ model for building the ‘information superhighway’, cutting-edge artists and academics eagerly imitate the ‘post-human’ philosophers of the West Coast’s Extropian cult. With no obvious rivals, the triumph of the Californian Ideology appears to be complete.
Read on for lots more prescient stuff, and stuff about Reagan, Vietnam, the myth of the free market, immortality — and how it all relates to the Californian Ideology.
[via Jenny Odell]
[Image by Jenny Odell]