And Just Like That, The Levi's Workshop Is Gone

Goodbye Levi's signage

It was only here for a few months, but in that short amount of time it managed to garner all sorts of polarizing opinions regarding its legitimacy and goals.  It also played host to a bunch of neat events, from rock shows and hands-on print screening sessions to talks by noted designers such as Stefan Sagmeister.

So, now that it’s moving to NYC and another Charles Phan restaurant is on the way to take its spot on Valencia, how do you feel about the Levi’s Workshop in retrospect?  Still convinced it was some nefarious plot by a huge business entity to infiltrate our “culture”?  Or were you impressed that a company like Levi’s would take the time to engage the locals?

Please tell us about your experiences there, whether they were good or bad, so the next multinational corporation with indie aspirations won’t make the same perceived missteps.  Most importantly, did anyone manage to create some cool shit there?  Please share!


What Do You Think About the Levi’s Workshop on Valencia?

Inside the Levi’s Workshop

A Saturday at the Levi’s Pop-Up

What Do You Think About the Levi's Workshop on Valencia?

People seem to have a lot to say about the new Levi’s Workshop that recently opened on Valencia between 16th and 17th Street in the future location of a Charles Phan restaurant.  Some residents find it a little ironic:

You find it odd that the hood went nuts when AA tried to move in but they had very little issue with Levi’s opening a pop-up which is a company 5000 times the size?
Have you seen all the vandalism all over the front of the Levi’s store?
They hit the store two nights in a row and completely destroyed the front of the shop, took 15 people 2 days to clean it up and still can’t get parts off.

The graffiti in question may or may not be the work of some anarchist chick that Kevmo ran into.  Whatever the case, the incident seems to have prompted the hiring of a full-time private security guard to patrol the block in an attempt to stem the vandalism, as MM reader Elle points out:

guess what? starting yesterday evening and throughout the entire summer, there is a security guard on duty 24-7 on the block of Valencia between 16th and 17th.  this is private ‘police’ monitoring your activity in public space. they don’t stop people from being robbed or killed, they are just there to watch the stuff.

For their part, Levi’s says the workshop is good for the neighborhood:

Each workshop is designed to focus on a specific craft including printmaking and photography, and will feature forums where local pioneers in design, sports, technology, sustainability, and other interests can engage and collaborate

So, what do you guys think about it?

[Photo courtesy of Uptown Almanac]


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