That’s one of the claims made by Eileen Hassi, co-founder of Ritual, in the above video. I know that most my fellow San Franciscans take their coffee ultra-seriously, almost to the point that it can be considered something that goes as religion in this atheist town, but that’s quite a statement. Now, I don’t understand you people, as I don’t drink the stuff myself; and personally, I think you’re all a little crazy, but I’m crazy too in other ways, so I’m not here to poo-poo in your cup (although I’m certain you’d be ecstatic if a certain weasel did).
Anyway, these CAFFEINATION guys are travelling around the nation searching for the best coffee with which to burn their tongues, and naturally their first stop is to our fair city, where one of them ends of drinking seventeen (17!!!) cups of coffee in two days from a myriad of spots. What, don’t believe me? Check it out yourself.