Mission Blue Streak

Something is happening in the Un-American Apparel space at 988 Valencia.

Mission Mission agents took this shot at a distance as not to arouse suspicion. Applying CSI style zoom:

Blue Fig? Hmm.

Nothing on Google (though it certainly seems to be a popular restaurant/hooka name in Ohio). Lots of permit activity at 988 Valencia via SFGov that closed on 4/23, but no specifics other than “Retail Sales”.

Blue is certainly becoming a popular prefix for Mission establishments: Blue Plate, Blue Macaw, Blue Fig. And there’s the blue Mission Cycling jerseys:

And the Mission Blue butterfly, which is making a comeback:

However, this is in direct conflict with Mission history, specifically the Mission Reds, who 80 years ago played ball a half dozen blocks away at Rec Park.

Do we require a series of red-themed establishments to keep things in balance? Or are the megaliters of tomato sauce and salsa consumed daily in pizzerias and taquerias mean we need more blue?

5 Responses to “Mission Blue Streak”

  1. Earl says:

    It’s going to be a coffee shop. I did some “journalism” by walking inside and asking them.

  2. cranky old mission guy says:

    You know, I have one of those Mission Reds caps. They moved down to Hollywood and changed their names to The Stars. No shit.

    Meanwhile, what’s happening at The Busy Bee Market? Finally, after at least 10 years of nothing, something is happening there — and Mission Mission does not have the scoop!

  3. z says:

    blue fig is gonna be a sandwich store supposely

  4. johnny0 says:

    EaterSF, getting figgy with it:

    we did manage to learn the Fig will serve breakfast, paninis, salads and other lunch-type fare. He also mentioned it’s “not going to be modeled after anything in this country.”

  5. Toby Swarb says:

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    so where can i do it please help.

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