Same thing on both sides! Had no idea Coca-Cola was such a sexed-up megacorporation! We checked with SFist editor Brock Keeling, whose offices are just blocks from the sign, to confirm that this was a new phenomenon, and this is what he said:
Brock: Allan, it’s Pride month. Of course it’s going to say that
Of course! So yeah, enjoy, everybody!
Well played, Brock.
I’ve got the sense of humor of a 12 y/o!
nice!
Where is this?
San Francisco.
Seriously? That giant neon billboard has been at ~5th and Bryant for over half a century now.
It’s been a north star of sorts to me for as long as I can remember. SOMA would be unbearable without it.
I knew it was SF. And I’m sorry, I never pay attention to billboards. They’re not in my field of vision, apparently. But they are when there’s humor involved.
I took a pic of it Friday night from the freeway, but it came out too blurry. Glad you took care of it!
Oh, so it’s actually ‘stuck’ there?
Thats unfortunate.
Ha! Reminds me of the time about 20 years ago when it had a similar problem: “Die Coke”.
This reminds me of the extremely unfortunate malfunction of the Jewelery Mart sign maybe 8 years ago when it only lit up “Jew Mart”.
I feel like a bigot for even noticing, but it really happened.
Hotel Essex in the Tenderloin has a big vertical neon sign. One time some years back, the middle four letters were out.
That’s good. Better even than the one I caught.
Or this one: http://www.flickr.com/photos/8838/6160856536/in/set-72157626289740825
McDonalds on Van Ness reading “Mc Alds”
haha! Get it? It’s funny cuz gay guys like cock! Omg that is hysterical!
All mah bitchez like the cock!!! Watchoo talkin bout?!
If only our LGBT community had seen the sign in its original form…spewing joy (sparklers) from the center to the top