It’s about time.
I have been a fan of plaid for a long, long time and I have mixed feelings about how suddenly everyone and everything is doing plaid. At first I felt like I was at the cutting edge but now everyone’s doing it, and in a couple years I will obviously seem like some sort of latecomer.
Mission Mission is our daily salute to San Francisco's most vibrant neighborhood. We love it here, and we bet you do too.