New Chipotle marketing campaign: ‘It’s all about the foil, baby’

They wrap their burritos in gold foil! It’s shiny! That’s gotta count for something, right?

13 Responses to “New Chipotle marketing campaign: ‘It’s all about the foil, baby’”

  1. I don’t want my burritos made from anything that can’t be found at Smart & Final.

  2. CeeeLo says:

    “New”? Have you not taken BART in the last 6 months/ever?

  3. Mike says:

    how much are they paying you for the free advert?

  4. Grego says:

    FYI: I don’t give a crap about some chain restaurant corporation’s advertising.

  5. scum says:

    I prefer gold foil when I am chasing the dragon.

  6. MrEricSir says:

    Thank god there’s a place in San Francisco where I can get a Mission-style burrito. If it weren’t for these ads on Bart, I never would have known.

  7. I decided to give one of these bad boys a try, but when I bit into it I got this weird, tinny jolt in my mouth. Turned out I’d bit into the burrito and not the foil.

  8. SuperLesbian says:

    Its to celebrate the anniversary or something

  9. someJuan says:

    “That’s gold, Jerry! Gold!”

  10. anthony says:

    Foil-wrapped burritos… some days i really miss San Diego. Mostly on burrito days.

    • Birdsvsbees says:

      Truth! I’m visiting SD right now and I fear that part of my soul will be left behind for this very reason…