The crossed out name is ‘Frankie’

My guesses:
  1. “Frankie” is on the dog’s birth certificate, but everyone knows him as as “Blanca”. Owner realized this after having printed the sign.
  2. It’s a recycled sign. Owner couldn’t be bothered to design a his own, and this dog looked close enough. Oh, and somehow he has the same phone number.
  3. A disgruntled neighbor is trying to sabotage the recovery effort.

Any other theories?

[via webuiltthiscity]