As you might have heard, there is a new food cart, Sexy Soup Cart, serving up cheap eats in the Mission. I was initially a little taken aback at the boldness required to call, presumably, oneself sexy in such a public way. Is this required to market soup these days in the Mission? Am I completely missing something? I decided to go straight to the source to find out.
Kevin Montgomery: What brings you out to the neighborhood?
Sexy Soup Lady: I’m constantly inspired and moved by the adventurous and enterprising nature of San Franciscans and in particular the uniqueness and spirit of folks in the Mission. As a local nutritionist and chef dedicated to nourishing the body, and thereby the soul, of Bay Area residents, I was particularly inspired by the community building I saw when I participated in my first experience with MagicCurryCart, CremeBruleeCart, and AmuseBouchSF at the Friday night suppers. It was such a fun and playful atmosphere and I just couldn’t resist being a part of this movement. I wanted to contribute through my dedication to the use of local and seasonal foods. Each of my soups will be based on the locally available, seasonal foods offered to us through our many farmer’s markets – that’s why the last soup was an asparagus soup, which is delicious and in season right now!
KM: Why “sexy?” Do you think it is a little Do you feel you need to use sex to sell your soup?
SSL: The reason I joined the cart movement wasn’t necessarily for entrepreneurial reasons, it was simply because I loved the fun and playful atmosphere it provided for me to meet others in the community I love and to nourish my neighbors with healthy food. When it came down to naming my cart, I wanted to emphasize the fun and playful aspect that so endeared me to the experience. What’s more playful than a Sexy Soup? The adjective sexy is not being used in the erotic sense, but in the alternate definition meaning “interesting, exciting, appealing.” Just as the Curry is Magic, so is the Soup Sexy!
You can follow the adventures of the Sexy Soup Lady on Twitter or feast on a cup in various Mission alleys with other popular street carts.