Anything South of Cesar Chavez is Southern California


So asserts the first edition of Overheard in the Bay Area. If SoCha is SoCal, sign me up. SoCal rules! Korean tacos! The beach! Bros in beanies!

(Photo of my friend Sarah posing in front of a quartet of bros all wearing beanies at the Live Wire in San Diego by me.)


Los Angeles, Bitches

21 Responses to “Anything South of Cesar Chavez is Southern California”

  1. Lou says:

    Please. Enough with these contrived neighborhood names that make it seem hip like SoHo. SoCha? Yeah, I get it, and it sounds stupid and entirely wannabe (Mom, look at me! I’m cool now! Neato!)

    It’s fucking Outer Mission. SoMa? South of Market. NoPa? No way.

    New York’s great, but we’re not New York. Don’t want to be either.

  2. Kat says:

    BUMMER! Lou must live in the buzzkill district (that’s BuKi for short).

    Harshing mellows is so NoCha.

  3. Janet C says:

    Bernal Heights = Southern California. OK, right…

    I’m with JohnnyO, siempre La Lengua.

  4. loosecharm says:

    Can’t you guys pool your coins together and buy a real camera?


    And I live there, but won’t be calling it SoCha.

  5. Lou says:

    La Lengua? Love it. That’s a great name for a neighborhood sub section. Better yet, it says “No, we’re not trying to be like NYC because this is San Franfuckingcisco and we don’t need to try to do anything, asshole” (in Spanish, of course).

  6. friscolex says:

    This is funny. I’m all for creativity in naming places, and it’s interesting to watch the organic growth of this. I’m pretty happy with how this area has always been called (the Mission or Bernal Heights) but I think La Lengua is just awesome.


    @Lou: Please note the Outer Mission is a neighborhood sandwiched among Crocker-Amazon, Oceanview and Mission Terrace. Not familiar? It’s okay if you’re new in town and don’t know the difference or that there’s more to the Mission than 16th and Valencia (and maybe it’s best to leave such Outer Mission gems as Pacific Super and Cayuga Park to those in the know) but make sure not to steal names from neighborhoods who are already using them.

    But what do I know; I was born in the southern part of Noe Valley and now live in Glen Park… :-)

    • luchagrande says:

      @ FRISCOLEX… I love it Pacific Super! Former QFI. That vietnamese coffee will put you on your ass. And Cayuga park.. the wood carvings by that amazing filipino craftman/park gardener and a former southern and smaller version of friscos 80′s graffitti mecca- psycho city

  7. Neo Displacer says:

    indeed everything south of Army Street is southern California, or jeez sanazay. This whole lingua shit is silly. There are concentric rings emanating from 24th street, each ring is a step further from normalcy, truth, and beauty. While Bernal is bad, it’s not as bad as Oakland, or Salt Lake, or Birmingham, or motherfarking DC. If johnny0 would just step back across Army Street and embrace what is god given, forsaking that which is impure, we could all read a bit easier

  8. Timmy says:

    lower west fillmore forever !

  9. [...] Justice and their allies: Some provocateurs have suggested the name should be SoCha. We disagree. Mission Mission reader Lou puts our disdain of FiSyNeCo (First Syllable Neighborhood Contraction) [...]

  10. guti says:

    I love the effort, but, why not call it South Mission? Then it can be referred to as: The S&M district. Not bad and I think it would draw a little attention?