The Chronicle's Account of the Mr. Pickle's Saga

I’m not going to lie, I was just a little crushed to find out that the owner of Mr. Pickle’s last name was not “Pickles”:

Across from Los Jarritos is Mr. Pickles Sandwich Shop, a popular deli that has also continued to thrive during hard economic times. The business garnered some notoriety this year when its ubiquitous sandwich board – a sandwich-toting, sombrero wearing pickle – was stolen. It was eventually returned, said owner Diyana Jwenit, but only after a neighborhood-wide manhunt.

“Everyone was looking for Mr. Pickles,” she said – the police, customers, even the Mission Local blog. One day, a number of police officers rushed into the shop after hearing that Jwenit had been tipped off with an address (it was a false lead).

Eventually, the thief was shamed into calling Jwenit and returned the cutout. She credits the neighborhood.

“It’s the Mission,” she said. “It’s full of great people – everyone helped out.”

(Oh yeah, the article was about the economic times or something in the Mission.  Maybe you want to read it??)

Previously on Mission Mission:

3 Responses to “The Chronicle's Account of the Mr. Pickle's Saga”

  1. foon says:

    Too bad the chronicle doesn’t know what “ubiquitous” means. Go traditional media!