The New Amnesia Sign

We’re a little late to the game, but last week Amnesia removed their classic old red sign in favor of a spiffy new one.  Looks like they’re finally moving forward with that whole nautically-themed rennovation that was alluded to a few months ago.

So, how does everyone feel about it?  I for one can’t wait until they start installing the portholes.  One question though:  What are those ellipses supposed to imply?

Illuminated at night


[New Sign Daytime Photo by joachimsf]

[Old Sign Photo by battyward]


Amnesia Going Nautical

18 Responses to “The New Amnesia Sign”

  1. ndc says:

    nautical theme sounds so horrific as to be nearly beyond words

    steamer trunks? wtf?

  2. Matt says:

    It’s dark, red, and has Toshio Hirano on the regular.

    I’m frightened of change.

    The new sign looks really nice at night, though.

  3. no.thanks. says:

    before folks love or hate it, consider that it was made locally (literally a few blocks away) by sculptor Lawrence LaBianca.

  4. Amnesia… I forget…

    Where is it?

    Actually, it’s true. I CAN’T remember which of these Mission-esque names is which. Really, I suffer from Mission-blindness — except for the places that have a literal reason for their names. Like The Sycamore.

  5. God, Next thing you’re going to be complaining that Doc’s Clock doesn’t actually have a clock.

  6. public frenemy says:

    If you want to see nautical done right, check the the Gangway on Larkin. Looks like the bow of a rusty ship smashing through the facade.

  7. laurie bk says:

    i love it in the mythological context, don’t see it really as nautical, but as amnesia drifting on lethe, river of forgetfulness in hades…

  8. lawrence says:

    A friend of mine pointed out this Blog to me. I love all interesting comments. He pointed it out to me because I designed and made the sign for Amnesia. The owner wanted to put a Donkey up there but after some discussion it was decided that we should make a boat. I am not sure why he wanted a Donkey. He also sings in a Sea Shanty Band, his parents live in Nantucket and he loves to surf. So do I, thus the nautical theme. I do not think that the pirate shop across the street had any real bearing on what theme to use, but its cool. I love the energy and all the new entrepreneurial aspects of the Mission. I wish that some of those food cart businesses could run up and down the block without permits and make some tourists sick, I also would like to make a large Donkey in the vein of the trojan horse for the folks that make pickles.

  9. hoboking says:

    I actually talked to Amnesia’s owner about the theme change a while ago and learned the following.

    A) It’s still gonna be red inside (the painting is done…can you tell?). They change the theme every now and then, it’s almost always small changes. Personally I like that, more bars should have upkeep and a redecoration every few years.

    Has anyone else been into Place Pigalle lately for example? Needs a good tidy and maybe a redecoration. They also need to keep IPA on tap – it’s always out.

    B) Amnesia has been open at that spot a lot longer then its famous predecessors like the Chameleon. It’s not a remotely new bar.

    C) Remember when they had the ravey orange and gray outside paint job? That changed, it turned out just fine.

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