The official Alamo Drafthouse New Mission press release

We’ve already heard quite a bit about this project, but I thought this official message, circulated this morning, might also be of interest:



Austin, TX— Wednesday, July 25, 2012—Alamo Drafthouse Cinema is pleased to announce its plans for Alamo Drafthouse New Mission in San Francisco, CA.  Alamo Drafthouse New Mission is slated to open during the fourth quarter of 2013 at 2550 Mission St. in the historic New Mission theater.

“With the possible exception of Austin, San Francisco is my favorite city in the world.  My parents met there, I was born in Berkeley, and my wife was working in the city before I begged her to come help me start my first theater venture in Bakersfield, CA,” said Alamo CEO and Founder Tim League.  “There is no accident that the first theater outside of Austin that my wife and I pursued is in San Francisco.”

The Alamo Drafthouse New Mission venue, upon successfully completing the local entitlement and approval process, will feature five screens of new release movies, independent and repertory films as well as the Alamo’s unique signature programming.Each of the auditoriums will be equipped with state of the art digital projection as well as excellent screen size to room ratio and amazing sound.  In addition to the superior AV equipment, the layout of each screening room will eliminate the traditional front row, ensuring every seat in the house allows for a great viewing experience.  The theaters at Alamo Drafthouse New Mission will also be equipped for 3D and 35mm projection.

The programming of Alamo Drafthouse New Mission will be similar to the Alamo Ritz location in Austin with a mix of classic film programming, our unique alternative content and live events, foreign films, independent films as well as some studio films.  As in Austin, Alamo Drafthouse New Mission is eager to entertain partnerships with new and upcoming film festivals.

Alamo Drafthouse Cinema combines dinner, drinks, films and events, all under one roof. The theaters have been heralded for their unique programming events and high exhibition standards, earning accolades like “Best Theater Ever” (Time Magazine) and “the coolest theater in the world” (Wired).  The Alamo Drafthouse Cinemas provides a unique combination of theater and restaurant, showing first-run & independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. Customers order all food and drinks from servers who quietly attend to them throughout the movie.

For developments on Alamo Drafthouse New Mission, follow us on Facebook & Twitter.





28 Responses to “The official Alamo Drafthouse New Mission press release”

  1. TJ says:

    So at this point are all of the planning hurdles attended to? I thought they still had some red tape to cut their way through. Can’t wait for this to be a reality.

    • mattod says:

      They go in front of the planning commission in November. So they are being ambitious, but I appreciate that.

  2. Ted says:

    Fantastic… but opening by the end of 2013 is ambitious, especially considering SF’s powerful Naysayer community.

  3. buzzgirl says:

    I’m looking forward to having a first-run movie theater (with booze!) within walking distance.

    Also, that’s a well written press release. It begins with Tim’s San Francisco credentials (and butt-kissing) to put off claims of carpetbagging. Then moves on to the superiority of the “Alamo experience”, ending with “Everyone else likes us! You will, too!” Well done.

  4. No Where But Up says:

    This is amazing news! Finally we Marina types who are moving in will have a mainstream movie house to see the latest Hollywood crap. And the high prices and charging for reserved seats will keep out the poor and brown!! just like at Sundance – a real win!!

    • Grizzled Mission says:

      I, too, will miss having a vacant, unused theater there. It served me well with its decades of stagnant charm.

      Thank god we still have a few other boarded up theaters on the street, and the ones that were turned into parking lots and dollar stores. That’s keepin’ it real!

      • DJM says:

        Testify, brother.

      • Jam says:

        I thought keeping it real in the mission meant that your mom and dad help you pay your rent and expenses?

        As long as this theater keeps the content interesting with Film Festivals and Independent films it sounds like it could be a pretty great place. I still miss the Red Vic.

    • mattod says:

      It’s not a mainstream movie house. Did you read the press release? Their focus will be on “a mix of classic film programming, our unique alternative content and live events, foreign films, independent films as well as some studio films.”

      Also, they don’t do reserved seating. So… thanks for playing?

      • trixrforkids says:

        this is what is playing today at the alamo cinema in austin, and i would call all of these movies mainstream except maybe the kids camp at 10:05 this morning. also don’t end a sentence that isn’t a question with a question mark.

        10:00a 10:40a 11:15a 12:35p 2:00p 3:10p 4:30p 6:00p 8:35p 9:45p 10:20p

        Alamo Kids’ Camp: FLUSHED AWAY

        BRAVE 2D
        10:10a 12:55p 3:35p 6:15p

        10:15a 2:50p 9:05p

        10:20a 12:15p 8:50p

        12:50p 3:40p 6:40p 10:30p

        MAGIC MIKE
        1:40p 5:00p 7:45p 9:35p

        2:25p 5:20p 8:05p 10:50p



        • matt od says:

          That’s not at all true.
          You’re not looking at the correct theater.
          As is also said in the press release, “The programming of Alamo Drafthouse New Mission will be similar to the Alamo Ritz…”
          Which today is playing The Dark Knight Rises and Weird Wednesday: Shark!
          I don’t know which Alamo you looked at, but obviously it was one of the larger ones.

          And you’re seriously going to correct my grammar? On the internet?

        • Russell says:

          To explain some of the confusion, there are both Arty and more mainstream Alamo Drafthouses. The ones run by Tim directly are all more Arty ones. They did an amazing job renovating the Ritz in Austin and I’m sure they’ll do a great job with the New Mission.

          The Drafthouse is one of the best experiences I’ve ever had in a theater. They care about the movies (and the food and booze) but aren’t snooty or more overpriced than restaurants. They will kick out talkers/texters, no exceptions.

    • Shut Up says:

      Soooo sick of self appointed “missionites” knocking any type of progress, who are you people??? YOU prefer boarded up eyesores to something exciting and new which will create jobs AND enjoyment for those of ALL colors who live in the neighborhood..You would prefer decline over expansion- Go lock yourself in a dark room,be miserable and complain, complain- This is how a neighborhood evolves and becomes a better, vibrant place to live …we should be happy we live in a place where new and exciting things are happening- SHUT UP. GO AWAY.

  5. Ian says:

    I’m into this.

  6. Chachito415 says:

    “Fourth quarter?” Something wrong with saying fall or autumn?

    • Geno says:

      That’s “Whitey Speak” for fall or autumn.

      • Village Idiot says:

        “Whitey Speak” is “racist speak” for racist speak.

        • Uh says:

          That’s actually not racist. Unless calling something ghetto is racist- which only the most Liberal Loser would ever cop to. But just b/c white people do something and you make fun of it- doesn’t make it racist.

          And besides those whities who use the term fourth quarter probably aren’t being systematically discriminated against, or the target of stop and frisk. So even if their feeling are hurt- then – join humanity bitches.

          • Village Idiot says:

            Firstly, I know that many of your people (heh heh) have expressed an unfamiliarity with, and a hostility to the dictionary definitions of words — so it is understandable, when you refuse to recognize the standard meaning of the word “racist”. Just for the record, though, here is that dictionary definition:

            Adj. 1. racist – based on racial intolerance; “racist remarks”
            2. racist – discriminatory especially on the basis of race or religion

            Secondly, many, many non-white MBAs would take justifiable offense at your implied assertion that using technical jargon, such as “fourth quarter”, specific to their various professions, somehow makes them lesser “people of color”. Business words have business meanings; if you don’t like it, stay out of business. Marginalize yourself all you want, but leave other people’s color alone.

            Thirdly… “white people do something and you make fun of it”? Really? Why? I would normally think that racist humor would be something that “people of color” who have no comedic talent or career would like to avoid, because it tends to draw down more hate on them. That sounds like something attributable to youthful liberal guilt — kinda lame, kinda tame — if you insist, though, “make fun” all you want, but… NIGGER, YOU AIN’T NO RICHARD FUCKING PRYOR, NIGGER!!!

            Just remember, when the air gets bad, who started the name-calling here — you.

        • Herr Doktor Professor Deth Vegetable says:

          Shut up, honkey.

    • DomPara says:

      SF doesn’t have seasons.

  7. new says:

    Alamo Ritz is awesome. Almost as awesome as the original. Alamo Suburbiafuckville is pretty shitty.

    Hopefully this follows the Original/Ritz formula.

    Though, as an Austinite, I vote to keep Austin weird/ keep your California out of my Austin, etc.

    Leave Austin cool stuff in Austin. Globalization NWO bad!!