It’s been around since 2008! So why did nobody start drinking it until a minute ago? I have two theories so far:
- I heard it’s huge in the south, so maybe they introduced it there early and it didn’t make its way to California til more recently? Or,
- Maybe we had it here all along, but nobody gave it a try because, let’s face it, it doesn’t seem super appetizing at first. It’s not until someone raves about it that you decide to get to work.
But the main thing is, they have a super-hot spokesmodel which I think is a big reason for its rise in SF.
P.S. Thanks to the Treasure Island Music Festival (and mostly Girl Talk) I’ve been doing a lot of thinking about how great 2008 was. Too bad for me I wasn’t a BLL early adopter.