I’ve long been against the Don’t call it Frisco thing, mainly because I don’t like rules, and also because I like nicknames and abbreviations.
Today on Thrillist, local treasure Daisy Barringer digs into the history of the issue, and proves we should actually probably all be calling it Frisco all the time. I mean, sorry for the spoiler, but even Herb Caen himself relented, way back in 1977:
It’s okay, you may call it ‘Frisco’ now. The gray-beards, the ones who objected so strenuously and endlessly to the ‘irreverent’ sailor-spawned nickname for San Francsico, are mostly gone now — and so, it must be added is a large part of the city they loved and helped to build, the city that spawned world legends and legions of worshippers.
Suck it, gray-beards!
Read on for a ton of great history and the rest of Daisy’s very compelling argument.